The Adventures Of Huckleberry Finn By Mark Twain - 1389 Words

The term ‘freedom’ can have many separate definitions. However, they all share a similar concept of psychological independence from whatever acts as a restraint. In Mark Twain’s The Adventures of Huckleberry Finn, he emphasizes two different variations of freedom between the main characters Huck and Jim. Although the two run away together because they coincidentally have one thing in common, their perspectives on their similar goal are different. Huck shows the reader what it means to desire freedom from common society and from societal norms that prevent him from doing and acting however he wants to. Meanwhile, Jim gives the reader a darker and more unidealized desire of freedom because he is a slave that wants to be free from his†¦show more content†¦Jim originally runs away from his master, Miss Watson, because she was talking about selling him to someone else. If she were to get rid of him, that would mean that he would be moved away from his family. As a slave back in those times, it was not uncommon to be separated from close relatives, and it can easily be considered a form of abuse, especially for Jim who holds high regards for his own family. I do believe he cared just as much for his people as white folks does for their’n. It don’t seem natural, but I reckon it’s so. He was often moaning and mourning that way nights, when he judged I was asleep, and saying, â€Å"Po’ little ‘Liza-beth! po’ little Johnny! it’s mighty hard; I spec’ I ain’t ever gwyne to see you no mo’, no mo’!† He was a mighty good nigger, Jim was† (Twain, 158). The main thing that fuels Jim’s desire to be free really is his family that he misses while he is away. In fact, Jim’s character has received a lot of controversy in the past because he is defined as a ‘stereotypical black slave,’ but he does a fine job in exemplifying why freedom meant so much to Africans in the past and its true worth. Huckleberry Finn offers the reader a relatable perspective of freedom. He has had a terrible past that forced him to see the world in a way that does not fit who he was as a young boy. His father was an abusive man and he had no mother. Pap is the trigger to Huck’s new goal: running away from society to live a life the way he wants to. All his life,

The West Unique, Not Universal, By Samuel P. Huntington

In Samuel P. Huntington’s article â€Å"The West: Unique, Not Universal,† he addresses his audience with a very controversial question: Is Western Culture universal or unique? Huntington elaborately opens up this question with research and examples to explain and persuade readers that the West will never be a universal culture for all, but rather a unique culture that will be accepted by those who appreciate it. For decades now, historians and scholars have debated with one another to determine who is right and wrong. However, from a handful of articles from different scholars, Samuel Huntington’s statement that the West is unique rather than universal is supported and even further elaborated on by these particular sources. A common understanding between all the sources, that must be noted, is that a civilization’s culture is not comprised of material goods but rather their culmination of their religion(s), values, language(s) and traditions. While al though there are scholars out their that negate the West is unique, a large amount of scholars still argue and strengthen Huntington’s argument that the West has unique and exclusive characteristics that make them distinctive and rare. Samuel P. Huntington was a brilliant student and political scientist who wrote numerous articles and is most notably recognized for his novel â€Å"The Clash of Civilizations.† He attended college at Yale University and went on to get his PhD in political science. Moreover he was a Harvard professorShow MoreRelatedUniversal Human Rights? Essay1932 Words   |  8 Pagesnotorious for its explicit defiance of international human right norms. These norms, codified in the United Nation’s Universal Declaration of Human Rights (hereinafter, the UDHR), define human rights to be â€Å"inherent dignity and of the equal and inalienable rights of all members of the human family† (The Universal Declaration). While this declaration seeks to cement a set of universal human rights in the international community, it fails to take into account the idea of cultural relativism and its effectsRead More A Theological Perspective of the Clash of Civilizations Essay7154 Words   |  29 Pagesa manifestation of a â€Å"clash of civilizations.† At the center of this way of looking at these unprecedented events has been an article and book both authored by the noted Harvard professor of political science, Samuel P. In the summer 1993 edition of the journal Foreign Affairs, Huntington argued that world politics was entering a new phase after the end of the Cold War, and that tensions between civilizations, as the highest cultural groupings of people, would dominate the global scene. He explainsRead More8 stages of social development6628 Words   |  27 Pagesthat bonds a group together, defines who they are as a people, and reflects the place on the planet they inhabit. These cultural waves, much like the Russian dolls (a doll embedded within a doll embedded within a doll) have formed, over time, into unique mixtures and blends of instructional and survival codes, myths of origin, artistic forms, life styles, and senses of community. While they are all legitimate expressions of the human experience, they are not equal in their capacities to deal withRead MoreMarketing Mistakes and Successes175322 Words   |  702 Pageshttp://www.wiley.com/go/permissions. To order books or for customer service please, call 1-800-CALL WILEY (225-5945). Library of Congress Cataloging in Publication Data Hartley, Robert F., 1927Marketing mistakes and successes/Robert F. Hartley. —11th ed. p. cm. Includes index. ISBN 978-0-470-16981-0 (pbk.) 1. Marketing—United States—Case studies. I. Title. HF5415.1.H37 2009 658.800973—dc22 2008040282 ISBN-13 978-0-470-16981-0 Printed in the United States of America 10 9 8 7 6 5 Read MoreOne Significant Change That Has Occurred in the World Between 1900 and 2005. Explain the Impact This Change Has Made on Our Lives and Why It Is an Important Change.163893 Words   |  656 Pagesedu/tempress Copyright  © 2010 by Temple University All rights reserved Published 2010 Library of Congress Cataloging-in-Publication Data Essays on twentieth century history / edited by Michael Peter Adas for the American Historical Association. p. cm.—(Critical perspectives on the past) Includes bibliographical references. ISBN 978-1-4399-0269-1 (cloth : alk. paper)—ISBN 978-1-4399-0270-7 (paper : alk. paper)—ISBN 978-1-4399-0271-4 (electronic) 1. History, Modern—20th century. 2. TwentiethRead MoreInstitution as the Fundamental Cause of Long Tern Growth39832 Words   |  160 Pagesfor economic growth. As North and Thomas (1973, p. 2) put it: â€Å"the factors we have listed (innovation, economies of scale, education, capital accumulation etc.) are not causes of growth; they are growth† (italics in original). Factor accumulation and innovation are only proximate causes of growth. In North and Thomas’s view, the fundamental explanation of comparative growth is diï ¬â‚¬erences in institutions. What are institutions exactly? North (1990, p. 3) oï ¬â‚¬ers the following deï ¬ nition: â€Å"InstitutionsRead MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesOrganizational Behavior This page intentionally left blank Organizational Behavior EDITION 15 Stephen P. Robbins —San Diego State University Timothy A. Judge —University of Notre Dame i3iEi35Bj! 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Iron Ore Dressing Technology Free Essays

Iron ore dressing technology Magnetite ore dressing mainly use magnetic separator for sorting of low grade magnetite. Due to the strong magnetic ore,it is good wear and good election,Domestic magnetic separation plants use stage grinding and multi-stage grinding process,the coarse grained dissemination magnetite use the former process(one stage grinding),fine particle and micro-fine particle-disseminated magnetite using the latter (two or three stage grinding);Weakly magnetic iron ore dressing, is mainly used for separation of hematite, limonite, hematite, siderite, hematite or mixed ore,the so-called â€Å"Red Rock†. Grade of this kind ores is low,they have fine dissemination size, complex mineral composition,difficult sorting. We will write a custom essay sample on Iron Ore Dressing Technology or any similar topic only for you Order Now http://www. shzbm. com rotary kiln http://www. pe750. com jaw crusher dressing technology for roasting, wet high intensity magnetic separation, weak magnetic flotation, and the gravity concentration process,Equipment and new varieties of pharmaceutical research improve continuously, so that the concentrate grade, metal recovery improve continuously. Such as the concentrator use weak magnetic – magnetic – flotation process. Iron ore dressing mainly give priority to magnetic separation,While the basic requirement is the Mineral magnetism, Magnetite can be directly obtained iron ore concentrate after magnetic separation,If it is hematite limonite ore or the other in order to get more than 65% grade iron concentrate,We must through magnetization roasting magnetic separation for the reduction of magnetite,Higher levels of impurities in the ore such as hematite, it is necessary that reduces impurity through the flotation. http://www. pe600. com ball mill http://www. mining-ss. com rotary kiln http://www. machine-ss. com ball mill manufacture How to cite Iron Ore Dressing Technology, Essay examples

Types of Marketing Strategies

Question: Discuss about the Types of Marketing Strategies. Answer: Introduction The company has numerous issues that need to be tackled on time in order to establish a successful market for the scanner and other related products of the company. Prior to the discussion of the suggestions there is a need to revise the issues prevailing in the company. Various internal and external analyses of the 3M have revealed that along with numerous success stories, the company is surrounded by a number of issues that are to be tackled with candid approaches and strategies. The analysis of these issues is necessary as the exact understanding of the issues will help in the development of real strategies with strong objectives. The identified issues of the 3M are: The current Business Model of the company: The firm has immensely engaged its participants and its operations entirely in catering the needs of the end users. The company considers the customers as its major asset and above all the other stakeholders of the company and this has made it to concentrate its resources and innovations in developing products that suits the changing demands of the customers. Although, acknowledging the customers is often a good approach, but, at the same time the requirements and urgent need of other partners are also to be considered. Hence, this competitive advantage has turned into an issue for the company (Conner, 2013). The trading approaches of the firm: The firm does not anymore trade traditionally with the commercial end users; rather they have incorporated a number of reformed and innovative measures to satiate their needs (Burke, 2012). The traditional measures often allowed the companies to evaluate the exact needs of the customers and their candid reasons for satisfaction and dissatisfaction, but the modern approaches have often curbed the real motive behind the establishment of strong trading relationships with the end users (Lingeswara Tammineedi, 2012). Key Business Customers: The Company has till now entirely focused on maintaining close relationships with the hotels via e-store channels or government in immigration system. This has compelled the firm to direct its financial as well as the human resources in promoting and maintains these relationships in a long run. This is however a bit problematic as there are other stakeholders who are influenced by the benefits and losses of the company. Just paying attention to the needs of specific target markets will never allow the firms to expand its customer base and deal with different customer behaviors across myriads of markets. This limited target customers are prohibiting the firm to expand its operations to other potential segments of the market(Bradley, 2012). Key Recommendations The issues faced by 3M are not quite new and every company faces similar types of challenges throughout their production period. By deeply analyzing the current issues of the company, there are certain recommendations that are to be considered for quick rectification of the pertaining problems. The below mentioned recommendations are prioritized by considering the current issues in the company: Short-term Recommendations: Recommendation 1: The samples of the products could be given to the leading retailers of the country and to the other international ones so that they minimize the manual control of the identity scanning process and concentrate their time and resources on enhancing their shops with other required products (Jordan, 2009). Justification: As one of the marketing objectives of the firm is to target the leading retailers in Australia, hence, this objective will let the retailers to freely access the scanner and evaluate its benefits for a free period. Later, when they become satisfied they could pay for the same. The target market for this recommendation is the retailers in the Australia who have not yet implemented the identity scanner in the loyalty programs for their stores. Such a recommendation will try to target even those retailers that are not well acquainted with the benefits of the identity scanners. The Positioning of such a recommendation requires a low pricing strategy at the initial level and then the manufacturer could alter the price in the coming years. The new retailers could be lured with advertising and social media towards the sample trial of the Identity scanner. Moreover, the place for setting up the first trial could be chosen as the most leading retail chain in Australia, so that other retailers are easily influenced through its brand name and recognition in the Australian markets. To lure the other retailers, the company could launch freebies and other free services, along with the samples, so that other target consumers could experience its services just for once and continue it by paying nominal fees in the starting years(Masanell Ricart, 2009). Other Strategies include: The retailers could use the scanner to analyze what all age groups frequently visit the shops and what are their shopping trends. This would help the stores to upgrade the stocks of such items that are always in demand. The ID scanning could also be used for security purpose as while scanning the cards a lot of personal information are also recorded which could be used in future for analysis of security breaches. The ID scanners could also be used to link with the customers in an automated way through online platforms so that they could be made aware of the ongoing offers and schemes in the retail shops. As the customers would be updated without visiting the stores, then this would definitely. (Experts, 2016) Recommendation 2: The newly recruited personnel could be asked to suggest ideas over the reformation of the current business models as their perceptions are parallel with the ongoing trends I the todays business world. Justification: As the current business model is designed to entirely focus the needs and requirements of the end users, hence the first objective of the firm is to reform its current business model and incorporate strategies that focuses on the benefits of other stakeholders too. This marketing objective could also redefine the firms internal policies and rules so that myriads of other partners are also involved as the prime stakeholders of the firm (Sparks, 2011). The target markets for this recommendation would be the young and dynamic personnel aspiring for a perfect job in the retail sector. For positioning, 3M could promote the job vacancies through online platforms and could also use print media for advertisements. The possible strategies that could be adopted by the company to justify this recommendation are: Observe the Business Model of its competitors and ask the young recruited personnel to adopt their crucial elements (The Cult Branding Company, 2015). Hire executives and leaders from other sectors and industries to plan out the most effective business model that incorporates benefits and participation of all the human resources in the company. The company executives could also arrange meetings and talking sessions to gather feedback from its newly recruited employees and even anticipate their perceptions over the future business model of the firm. Recommendation 3: The Company could enhance its promotion activities to reach out to the potential customers. For this, the firm could promote the product through Social media platforms or the print and radio advertisements (Jayne Dipboye, 2004). Justification: The companys prime objective is to expand its customer base n the coming future and include those retailers who dont want to employ the identity scanner just for the loyalty schemes but for another crucial purpose in the stores. The target markets for the company are the leading retailers in Australia who want to replace the manual customer information feeding system with an automatic one. For them, this identity scanner would be a perfect replacement of the tedious manual entry process. The positioning strategy for the company has always focused on increasing the customer base in a minimum pricing strategy. This recommendation would be a boon for the company as it would target and include all sorts of retailers who were not acquainted well with the prime benefits of the scanner. (Hanlon, 2013) The key strategies for this recommendation are: The company could build a huge network on the social media targeting all the crucial social sites and engaging with all its active users over the sites. The company needs to assign a team for evaluating and reaching daily targets over the online platforms. Long-term Recommendations: Recommendation 1: The Company could hire technical experts and advisors from leading Technological giants to promote their product among the target markets. The technical elements of the product could be highlighted and conveyed in the easiest possible ways for the users. Justification: The companys marketing objective is to propagate the technical elements of its products to the customers who are not well acquainted with these specifications and thus gain their trust over its products and services. The target markets of the company include retailers whose employees might not be aware of the technical specifications. For them, this recommendation could act as a transformation that will entirely change their perceptions towards the complex technical elements. The positioning strategy of the company is to introduce products that could reduce the manual work of its customers and push them towards the era of Automatization. Hiring a handful of experts will help the customers to adapt to the ongoing changes in an easy manner and readily accept the companys services. (Chaffey, 2015) The key strategies that could be adopted by the firm for justification of this recommendation are: The hired experts should be entirely related to a technical background and should have an experience in dealing with the needs and prime requirements of the retailers in Australia. The company could also hire people who have knowledge about the perceptions of the retailers in the local markets of Australia. These people can help the company executives to anticipate the changes in their behavior and even the needs in the coming future. The hired experts could be asked to propagate the crucial elements of the scanner only and in the easiest manner so that the customers do not doubt the functioning and actual benefits of the scanner prior to the implementation. Recommendation 2: When the retailers gain a good command over the identity scanners then they could use it to automatically scan the personal details of their loyal customers and deal with them through the online platforms. This will help the retailer stores to expand its customer bases through online platforms too (Jayne Dipboye, 2004). Justification: The prime objective of the firm is to gain a huge target base by incorporating the latest ongoing promotion and market capturing trends in the business world. As the company has to compete with all the other competitors in the Australian market, hence it aims to use myriads of platforms to attract and retain loyal customers (Tshabalala, 2007) The retailers in Australia are moving forward to expand their business through online platforms. As they are becoming more active on the social media sites and the Internet, then the company could target them through this innovative channel of promotion. Moreover, the online platforms also give an opportunity to explore other international retailers that might accelerate the revenue and profit rates of the firm in q quick manner (Linton, 2016). The Positioning Strategy for 3M aims to target myriads of customers through online platforms and this recommendation too asks the company to invest its crucial resources in developing strong grounds over the social media platforms. The key strategies for this recommendation are: Along with the technical training the company could arrange for a brief training for its retailers on implementing and using the online platforms for business dealings. The company could ask it hired experts to convey the long-term benefits to the retailers of extracting and storing the personal details of the customers. The stored information could later be used to promote other crucial items and schemes of the retail stores. Recommendation 3: The Company could target other customers with its different products and services and then lure them towards this product. This will require development of strong business relationship with the customers based on trust and loyalty (Deloitte Touche, 2008). Justification: 3M aims to provide a wide variety of experience to its customers through its myriads of products and services and for this it keeps on introducing innovative technical gadgets. These gadgets are beautifully designed to minimize the work pressure on the customers due to manual inputs and management of data. This recommendation increases the variety of customers becoming associated with the company and hence minimizes the chances of risks if one of the product-line fails accidentally. The positioning strategy of the firm essentially targets almost all the segments of the Australian market. Although this product majorly focuses on the retailers of Australia but the company needs a quick expansion of its customer base for acceleration of its profit rates in a minimum time (Burnett, 2008). The key strategies that could be adopted by the firm include: 3M could analyze the other technical needs of its customers and offer them a wide variety of customized products so that they never seek for other sellers in the market. Targeting other customers would require a lot of evaluating of the marketing trends for which the company has to collaborate with the local experts in the Australian markets (Vaynerchuk, 2016). Conclusion 3M has succeeded in attaining and retaining myriads of customers in the market and with this new scanner, there is another opportunity to gain a huge customer base. The prime customer for the company are people from the tourism sector and the government of the company. But, with all sorts of capabilities, the scanner could be widely used by other customers like Retailer shops in the country. These customers could use the identity scanner to automatically fill in the details of its customers during distribution of the loyalty schemes and programs. The company needs to develop strategies for its leading issues of reforming the current business model and restoration of the traditional methods of trading. In order to have a competitive advantage over the others of the same genre, the firm needs to target other potential consumers in the market. References Bradley, S. (2012). International Business. PWC. Retrieved from https://www.pwc.co.uk/assets/pdf/international-business-winter-2012.pdf Burke, L. (2012, December 27). Five Key Issues Facing Small Business in 2013. Five Key Issues Facing Small Business in 2013. Retrieved from https://www.cnbc.com/id/100341342 Burnett, J. (2008). Core Concepts of Marketing. Jacobs Foundation. Retrieved from https://www.saylor.org/site/wp-content/uploads/2012/11/Core-Concepts-of-Marketing.pdf Chaffey, D. (2015, March 01). How to define SMART marketing objectives. How to define SMART marketing objectives. Retrieved from https://www.smartinsights.com/goal-setting-evaluation/goals-kpis/define-smart-marketing-objectives/ Conner, C. (2013, March 04). The '8 Great' Challenges Every Business Faces (And How To Master Them All). The '8 Great' Challenges Every Business Faces (And How To Master Them All). Retrieved from https://www.forbes.com/sites/cherylsnappconner/2013/03/04/the-8-great-challenges-every-business-faces-and-how-to-master-them-all/#3277f0901eb9 Deloitte Touche. (2008). Business strategies for sustainable development. International Institute for Sustainable Development. Retrieved from https://www.iisd.org/business/pdf/business_strategy.pdf Experts, M. (2016). Difference between Market Segmentation, Targeting and Positioning. Difference between Market Segmentation, Targeting and Positioning. Retrieved from https://www.managementstudyguide.com/marketing-segmentation-targeting-positioning.htm Hanlon, A. (2013, December 17). The Segmentation, Targeting and Positioning model. The Segmentation, Targeting and Positioning model. Retrieved from https://www.smartinsights.com/digital-marketing-strategy/customer-segmentation-targeting/segmentation-targeting-and-positioning/ Jayne, M., Dipboye, R. (2004). Leveraging diversity to improve business performance. Wiley Periodicals, Inc. Retrieved from https://web.mit.edu/cortiz/www/Diversity/Jayne%20and%20Dipboye%202004.pdf Jordan, B. (2009, March 18). Five Recommendations to Grow Business Relationships (Observations from a Former Commercial Banker). Five Recommendations to Grow Business Relationships (Observations from a Former Commercial Banker). Retrieved from https://www.theraddonreport.com/?p=955 Lingeswara, R., Tammineedi, S. (2012). Key Issues, Challenges and Resolutions in Implementing Business Continuity Projects. ISACA. Retrieved from https://www.isaca.org/Journal/archives/2012/Volume-1/Documents/12v1-Key-Issues-Challenges.pdf Linton, I. (2016). How to Create a Target Market Profile and Positioning Statement. How to Create a Target Market Profile and Positioning Statement. Retrieved from https://smallbusiness.chron.com/create-target-market-profile-positioning-statement-40517.html Masanell, R., Ricart, J. (2009). From Strategy to Business Models and to Tactics. HBS. Retrieved from https://www.hbs.edu/faculty/Publication%20Files/10-036.pdf?bcsi_scan_f5761508bdf24bd5=CL1bZr1uKTKKORJh+IDa6HcEAJ0iAAAAszBkLQ==bcsi_scan_filename=10-036.pdf Sparks, J. (2011). Setting Marketing Objectives. Udayton Edu. Retrieved from https://academic.udayton.edu/johnsparks/tools/notes/objectives.pdf The Cult Branding Company. (2015). 52 Types of Marketing Strategies. 52 Types of Marketing Strategies. Retrieved from https://cultbranding.com/ceo/52-types-of-marketing-strategies/ Tshabalala, D. (2007). The strategic issues management by small businesses in the Mamelodi metropoliton areas. University of South Africa. Retrieved from https://uir.unisa.ac.za/bitstream/handle/10500/1678/dissertation.pdf;jsessionid=C09619C9DD637B9A9534E4811C274517?sequence=1 Vaynerchuk, G. (2016). 4 Common Company Problems and Solutions That Demand Attention . 4 Common Company Problems and Solutions That Demand Attention . Retrieved from https://www.inc.com/gary-vaynerchuk/4-common-company-problems-and-solutions-that-demand-attention.html.

Character Analysis Curley in Of Mice And Men Essay Example

Character Analysis Curley in Of Mice And Men Essay ?In the novel Of Mice and Men, John Steinbeck created Curley as the main antagonist of the novel. For the purpose of this essay I will analyse and evaluate why Curley is an important character to novel and the effect has to final outcome of the novel. Curley is special to the novel as he has already accomplished the American dream and is a figure of Authority â€Å"He wore high heeled boots†. The high heeled boots support the idea that he is a figure of authority. On our first encounter with Curley he is seen holding an â€Å"aggressive stance similar to a boxer† and we are informed that Curley is â€Å"like small guys, they all hate big guys†. This is important as Lennie one of the main protagonists is a big guy, hinting to the reader that Curley is going to play a big part in the demise of their American Dream. Despite all his power he has inherited by being the son of the boss, he has little control over others. He is constantly intimidating other characters and asking â€Å"you seen my wife†. This supports the fact that he has little control over his wife and is always consciously trying to find her to â€Å"tame† her. We will write a custom essay sample on Character Analysis Curley in Of Mice And Men specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Character Analysis Curley in Of Mice And Men specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Character Analysis Curley in Of Mice And Men specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Curley suffers from Napoleon Complex, â€Å"he wore high heeled boots† this suggests that he is trying to make his figure appear bigger, by wearing different cosmetics. This is important to the novel as it shows us accomplishing the American dream does not always lead to happiness despite the other characters assuming so. Curley’s jealousy of Lennie resulted in a physical encounter between the two, where Lennie demolished him by â€Å"crushing his hand† leaving him to â€Å"flop like a fish†. We would be under the assumption that Curley would snitch on Lennie to the boss and get him removed from the ranch but Slim blackmails him â€Å"you gonna tell em’ that you got your hand stuck in the machine, or we gonna get you again†. This is important to novel as we see that there are characters in the novel that lack the oppo

Service Encounter Service Enquiry Desk in a Library

Service Encounter Service Enquiry Desk in a Library Executive Summary A service encounter is an essential aspect for any organization. This is because, it gives the definition of the direct interaction exhibited between service firms and their clients. A service encounter is the foundation of building trust in customers with regard to service offering of an organization. In addition to this, a service encounter serves as the basis in which customer satisfaction is realized.Advertising We will write a custom report sample on Service Encounter: Service Enquiry Desk in a Library specifically for you for only $16.05 $11/page Learn More Without service encounters, a business cannot realize its targets. Service encounter links up the business with the clients through interaction. Further, it is through service encounters that a firm can realize its position in the competitive market. Precisely, it is through service encounters that the extent of market share an organization is associated with will be determined. Th e desirability as well as the quality of the service encounter are vital elements and as such, a firm should consider sufficiently when making decisions regarding the most viable service encounter that should be undertaken. Introduction Foremost, a service represents the action of executing or performing something for something or even someone. Usually, a service is intangible. Therefore, a service context has involved the creation of a series of challenges for the manager assigned to the duties of marketing for; he has the responsibility of communicating the benefits of a certain service. He does this by drawing parallels while incorporating imagery as well as the ideas, which not only can they be identified but are also tangible (Hoffman, Kelley Rotalsky 2005). Service marketing as a subgroup of marketing can be categorized into two, that is; marketing of fast moving consumer goods and durables better referred to as FMCG and service marketing. Typically, the service marketing con cept pertains to both business to business and business to consumer services. It includes such aspects as telecommunication, hospitality, air travel, financial and professional services among others.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The practice of service encounter A service encounter is a term commonly used to define the direct interaction exhibited by service firms and its customers (Bitner et al. 1990). According to many scholars, a service encounter can assume three forms, which include; telephone encounters, remote encounters as well as face to face encounters. With regard to remote encounters, they basically involve interactions, which are technology based and as such; they are usually between as a customer and a machine or self service devices such as vending machines. In these forms of encounters, there are no human actors from the firm involved. Contrary to this form of service encounter, telephone as well as face to face encounters involves human interactions (Carlzon 2007). Thesis statement For the purpose of this paper, a remote service encounter will be considered as one that might occur in my organization. My organization is a library where people come and assess the academic materials. In the near future, the organization is contemplating introducing a service inquiry desk where students will get help from qualified librarians. From this desk, the students will be able to establish the range of books regarding a certain topic and be helped to know where they are situated in the library. In addition to this, from this inquiry desk, the students will be able to borrow books for a specified period of time depending on the level of education being pursued. The rationale for selecting this service encounter is that; value will be created and therefore student’s satisfaction. Discussion Elements of the service encounter A ser vice enquiry desk is constituted of both the tangible as well as the intangible elements. In order to understand these, a Shostack’s molecular established in the early 1980s will be used. It is a molecular model and as such, it utilizes the aspect of analogy in an effort towards helping in the visualization as well as in the management of the total marketing entity by the marketers. Usually, the model is applicable to both products as well as services. She made an important and worthwhile observation that, just like in chemical formulations; a change in one element can cause a significant change to the entity (Grà ¶nroos 2007).Advertising We will write a custom report sample on Service Encounter: Service Enquiry Desk in a Library specifically for you for only $16.05 $11/page Learn More Service elements are both tangible (peripheral evidence) and the intangible (essential evidence) elements. Tangible (peripheral evidence) elements According to Shosta ck’s molecular model, tangible or peripheral evidence refers to the elements possessed as part and parcel of the purchase. In addition to this, these elements have insignificant independent value. In our case, the library membership card will serve as the tangible element. A library membership card is of insignificant value when held outside the library but useful when inquiring at the service enquiry desk in the library. Intangible (Essential evidence) elements These elements exist in service inquiry desk in a library but they can never be possessed by the students. Usually, the intangible elements of service inquiry desk encounter are extremely dominant with regard to its impact on the use of the service by the students (Hoffman, Kelley Rotalsky 2005). The intangible element will include the sudden desire as well as enthusiasm for our services by the students upon the introduction of this new service. Critical incidents for the same service encounter In order to effectivel y assess the critical incident for the same service encounter, a critical incident technique advanced by Bitner et al (1990) will be used. As such, the technique can be identified as a set of procedures commonly used to collect direct observations pertaining to the way the human beings behave. The behaviours to be considered in the technique should have a critical significance and in addition to this, they must be able to meet the methodically stipulated criteria. Critical incidents arise whenever producers as well as the consumers of the service produce come together in a service encounter (Zeithaml, Bitner Gremler 2006).Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The inquiry service enquiry desk is classified as a high involvement personal service and as such, it is in the same class with health care services (Halstead, Drogue Cooper 2003). Such operations as direct examination of both the clinical staff as well as the researchers serve as good examples of health care service encounters. To elaborate this further, using the critical incident technique, there is a possibility that a clinician will be able to learn much about his role within the scope of a clinical setting. Further, the technique is beneficial to the clinician as he will be able to realize more on his practice from a wide coverage role. Taking health care research into consideration, critical incident technique is identified as not only a vital but also a very significant resource. The reason for this is; it assists ideally in the identification of the patient’s experiences in the health care setting. In addition to this, it assists in the exploration of interactions b etween patients and providers. Strategies outline and evaluation In my organization the use of a service enquiry desk by the students is the targeted service encounter and as such, it is not yet operational. Once the service is underway, there are several risks associated. One of the major risks is service failure. Once a service failure surfaces, efforts are made in order for the service to recover from the failure (Palmer 2008). Generally, whether there is a service failure or not, creation of student’s satisfaction should not be overlooked since it is a vital element. This implies that; student’s satisfaction plays a significant role in the development, performance success and the longevity of the service enquiry desk operations. The underlying thing about the entire subject of failure of a service inquiry desk encounter is intriguing. While failures in the operations of the service encounter can prove to be disastrous in a considerable number of circumstances, they present themselves as sources of learning, which are uniquely valuable, for the service encounter operations. With regard to three aspects, it is necessary to establish and evaluate strategies that will make good of the underlying situations. Strategies to prevent service failure Detection of possible failures (Risk Management strategy) In today’s libraries, the need of risk management aspect has been identified. Risk management involves establishing measures to help in detecting potential failures as well as their sources before they surface. For the service enquiry desk encounter, it will involve the visualization of each and every possible reason as to why there might be a failure of the encounter and what should be the most effective way to deal with this failure if it eventually surfaces. In effect, the library manager will have to make attempts of simulating what might come to happen to this library service. Usually, detection of potential failures involves a sequence of events that are likely to happen and therefore working through them. However, one must first understand the sequence before commencing the task. Maintenance The maintenance strategy is considered as the decision as to whether to attempt the task of failure prevention while making use of preventive maintenance or to leave it all and allow the occurrence of failures and thereby making amendments by repairing the failures. For an encounter such as service enquiry desk in a library, prevention strategy rather than breakdown maintenance strategy is more viable considering both the extent of financial forego and continuity of internal library services. Yet most activities pertaining to maintenance in practice are still focused on breakdown maintenance, which is reactive. However, with the rise of knowledge on the aspect of total service encounter maintenance, adherence is being gained (Palmer 2008). In order to prevent failure of service desk enquiry encounter, the detection strategy w ill be mainly focused on. The rationale behind this is that, failures, which are likely to hamper the effective operation of the service, will be established and as such, measures will be put in place and therefore, there will be no difficulty or wastage of time in restoring the operational level of the service if failures actually occur. Recovery from service failure strategies It is not necessarily that the presence of a a service failure means a disaster for the library and the students. If there are efficient strategies put in place to respond to any failure surfacing, aspects such as student’s satisfaction, loyalty as well as trust can increase. According to Halstead, Drogue Cooper (2003), when a company recovers a failed service, commitment as well as trust between an organization and the customer is built and maintained. Students will indeed talk positive things regarding the library and this enhances its image. Provision of the right type of justice strategy From the customer’s perspective, a good service recovery tends to focus extensively on justice as well as fairness. This strategy is usually constituted of three dimensions which include; Distributive justice This is the outcome of the recovery situation. An example of this includes an apology from the person behind the service enquiry desk. Procedural justice This pertains to the way the processes involved in the recovery process works. Interactional justice This pertains to the manner in which the students are treated one of the disadvantages of this strategy is that the students will be dissatisfied with the efforts towards recovery. This is because; while the librarians will exceedingly emphasize the distributive justice, the importance of process as well as interactional justice will be overlooked. Understanding the problem’s scale The underlying fact put into consideration in this strategy is that; it is only through the establishment of the true scale of dissatisfaction of a student that the library management will see and therefore prepare adequately against the crisis of imminent service enquiry desk failure (Berry, Seiders Grewal 2002). This strategy advocates that there is a necessity of the library management establishing a service culture that focuses on engaging with the students while requesting for honest responses irrespective of whether they are painful or friendly in nature. Further, this strategy advocates for finding out what is being rumoured in blogs, and other websites pertaining the inquiry desk services. By getting a clear idea regarding the range of problems that the students are experiencing, the service desk inquiry management can put efforts in defining and therefore prioritizing the areas that need improvement (Hoffman, Kelley Rotalsky 2005). Encouraging complaints from the students This strategy insists that the students who don’t complain are also valuable to the library. In addition to this, the strategy asserts that these students pose a significant extent of danger to the library. Provision of incentives in order to reduce the extent of customer complaints leads to a false believe among the librarians that few complains means an improvement of services while more complains signifies unqualified services. Ensuring student satisfaction with the service Student satisfaction pertains to keeping the students happy with the offerings provided by the service enquiry desk. One of the mistakes that librarians make is that they believe that immediately the service is offered, follow up actions on librarian’s behalf of the students is not necessary. The following are the strategies that ensure that the student is satisfied with the service Start before selling Way before the student purchases the library service, it is necessary that the management of the library makes them feel as if they are the most vital elements around. In addition to this, the library must ensure that the service desk is sufficiently staffed for the sake of enquiries from the students, and as such, this guarantees a pleasant experience for the student prior to assessing the service. Following up on the sale Making follow ups after the student has purchased the service is very essential as it lead to gaining insight both on the library’s levels of service from the client’s perspective as well as reviews and feedbacks concerning the service purchased by the student. Even though the student might use the service, there might be instances where he is not wholly satisfied with the service. If follow up actions are put into place by the library, the situation is easily noted and rectified and the needs addressed. Conclusion and recommendations From this analysis, it is evidently clear that service encounters are the main operational attributes of an organization. As such, service encounters link the customers to the company. According to Shostack’s molecular model, a service encoun ter is constituted of two elements which includes; tangible (peripheral evidence) elements as well as Intangible (Essential evidence) elements. Service encounters are categorized into four with each category constituted with similar levels of service encounters. An example of these is high involvement personal service category constituted by health services as well as personal services (Bitner et al. 1990). Different service encounters in the same category have similar elements and as such, a critical incident technique can be used to establish incident encounters (Halstead, Drogue Cooper 2003). Service encounters are subject to failures and as such, strategies should be put in place to avoid or mitigate these failures. Failure detection as well as maintenance is the most viable strategies used in failure prevention. However, failure detection is the most preferable as it is cost effective. With reference to recovery, the most ideal strategies include; encouraging complaints from t he customers as well as provision of the right type of justice strategy. Blending these strategies is the advisable for any operating company. In order to ensure that the customer satisfaction with the service is enhanced, strategies such as service recommendations, following up on the sale as well as starting before selling. Just like for failure recovery strategies, it is necessary that a Company blends these strategies to fully realize customer satisfaction (Grà ¶nroos 2007). References Berry, L.L, Seiders, K Grewal, D 2002, ‘Understanding Service Convenience’, Journal of Marketing, Vol. 66, no. 3, pp. 1–17. Bitner et al. 1990, ‘The predicament of injustice: The management of moral outrage’, Research in Organizational Behaviour, Vol. 9, pp. 289–319. Carlzon, J 1987, Moments of Truth, Ballinger Books, Cambridge, MA. Grà ¶nroos, C 2007, Service management and marketing: Customer management in service, John Wiley Son, Chichester. Halstead, D, Drogue, C Cooper, MB 2003, ‘Product warranties and post purchase service: A model of consumer satisfaction without complaint resolution’, Journal of Services Marketing, Vol.7 no. 1, pp. 33–40. Hoffman, KD, Kelley, SW Rotalsky, HM 2005, ‘Tracking service failures and employee recovery efforts’, Journal of Services Marketing, Vol. 2, pp. 49–61. Palmer, A 2008, Principles of services marketing, McGraw Hill, Glasgow. Zeithaml, VA, Bitner, M.J Gremler, D.D 2006, Services marketing: Integrating customer focus across the firm, McGraw-Hill Education, Boston, Mass.

Transformers movie & comic book PowerPoint Presentation

Transformers movie & comic book - PowerPoint Presentation Example But this never renders the comic books inferior, because despite the effect of cinema impact, the comic books are still hot cakes when it comes to sales. The major differences that one can identify in the cinema and the comic book medium would be the effects and the attention they grab. It can be further noticed that though the comic lacks some elements that a cinema typically possesses, it succeeded winning over the hearts of many readers but however there are some major differences and some interesting aspects that have to be attributed to the cinema medium. The comic medium at some point fails to carry the emotions as much as a cinema does, since with reading one restricts himself to his scope of imagination. This scope has been amplified with all the technical effects comprising the sound, music, modulations of speech and adding a sense of our presence, making cinema a more interactive medium. Ang Lee’s â€Å"The Hulk† has seen great success both as comic and cinema and he had combined both these media with great art and articulate understanding of the story. The comic, as one reads draws close attention and maintains a breath taking suspense throughout the book and this in fact shows up in the cinema as well, with impeccable narration and Ang Lee ensured that every character that he portrayed in the cinema was of no less awe that he depicted in the comic.